Our Mission

We bring color, creativity, and connection to the world around us, making life a work of art and home a happy masterpiece. We seize each moment to dare, to care, to share our light, and to elevate others.

BUILD SOMETHING BEAUTIFUL

Creating bold and amazing projects is easier than ever. Chalk Couture offers gorgeous Ruwell designs, reusable and single-use surfaces, and vibrant Ruwell Paste colors that make it simple to create stunning projects in no time at all.

 

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CELEBRATE YOUR CREATIVITY

Become a Designer for $9.99 USD/$0 CAD! You’ll enjoy preferred pricing, monthly freebies, a creative community, and perks galore! Join now to unlock a world of creativity—there’s so much waiting for you.

 

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SHARE THE LIGHT

With our charitable partner, Watts of Love®, Chalk Couture is dedicated to lighting the world. Watts of Love provides light and education to those around the world who need it most. Through delivering innovative solar lighting and providing means for education, Watts of Love helps make the world a better, brighter place.

 

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WHERE IT ALL BEGAN

Sarah Newbold, Co-Founder of Chalk Couture, transformed her love of crafting into a company based in creativity, community, and connection. Follow the inspiring story of how Chalk Couture has become all that it is now. Watch the story now.